Client: Old Spice
Project Name: Smelf-Confidence
Launch Date: February 6, 2023
W+K PORTLAND
ECDs: Ana Balarin, Hermeti Balarin, John “JP” Petty III
Creative Directors: Sara Phillips and Erik Fahrenkopf
Art Director: Ashley Veltre
Copywriter: Sai He
Head of Production: Orlee Tatarka
Executive Producer: Katie McCain
Senior Producer: Amanda Weiss
Producer: Rafael Sanchez
Iconoclast
Director: Anna Himma
Executive Producer: Sophia Rothbart
Line Producer: Hera King
Director of Photography: Todd Martin
Production Design/Art Direction: Momchil Tasev
1st AD: Antony Tanev
Arts Academy
Editor: Kelly Lyon
Assistant Editor: Ryan Nunnery
Post Producer: Denice Hutton
Post Executive Producer: Timory King, Chelsea Spensley
a52
Creative Director: Jesse Monsour
2D Artists: Stefan Gaillot, Richard Hirst, Dan Ellis, Michael Vaglienty
3D Artists: Joe Chiechi, Joey Bettinardi, Derek Friesenborg
2D Animator: Trix Taylor
Online Editor(s): Ujala Saini & Chris Riley
Producer(s): Ashlee Buss & Valentina Cokonis
Production Coordinator: Kameron Morton
Executive Producer/ Partner: Kim Christensen & Patrick Nugent
Head(s) of Production: Drew Rissman & Niki Goodwin
Managing Director: Jennifer Sofio Hall
Shoot Supervisor: Jim Radford
Trafik
Senior Color Producer: Julia King
Colorist: Dimitri Zola
Walker
Sound Design: Chris Nungary
Mix: Chris Nungary
Producers: Danielle Soury, Sara Matarazzo, Stephanie Pigott